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  • Ashley Victoria


Updated: May 22, 2020

Monday, I had the honor of being invited to the Press Preview for the NEW Nordstrom The SoNo Collection in South Norwalk, CT. And let me tell you, it was lovely.

Nordstrom The SoNo Collection OPENS TOMORROW, Friday, October 11th at 10am. They are also celebrating their Nordstrom Night Out TONIGHT. It's open to the public - tickets are $100 and all proceeds go to benefiting Fairfield County's Community Foundation and the Domestic Violence Crisis Center. Lastly, there will be a Beauty Bash from 8-10am on Friday, prior to the store opening.

Be sure to also check out Nordstrom's NEWEST Flagship at 57th + Broadway, NYC | opening October 24th.

Keep reading to learn about the services I was treated to, the lunch we had and all about the new store. x

Nordstrom started out as a shoe shop in 1901. They have now become a full-fledged retail destination adorned with experiential shopping and dining.




When I arrived, I was greeted by Nordstrom's PR staff that flew in from Seattle. They were kind, knowledgeable and welcoming. I was given a tour of the Beauty Department featuring more than 100+ beauty brands, 6,300 lipsticks in more than130+ shades and 1700 tubes of mascara in 100+ different types. All I can say is WOW! They also have 5 Beauty Boutiques within the Beauty Department, Atelier Cologne, Chanel, Diptyque, Jo Malone and Kiehl's. I also really like that they have a Now Trending area where they highlight hot trends that rotate out as soon as a new trend is of the moment, and a Mini Must Haves area - a curated selection of small versions of select products (larger than sample size), to highlight new trends, best sellers and noteworthy products. These minis allow consumers to experience new products without the three-to-six month commitment of the full-size versions. Amen!

Next I was escorted to my beauty appointment at Nordstrom's Beauty Haven - their NEWEST concept - where I received a pedicure at Base Coat, one of three beauty installations.

I love that the Base Coat products are plant-based and chemical free. While I don't always live the cleanest and greenest lifestyle, I like to cut back where I can. Now I don't have to worry about being exposed to harsh chemicals with my nails - because let's be honest, my nails are always polished.


Featuring manicures and pedicures using plant-based and mostly chemical-free products.

Base Coat Nail Salon™ is plant-based and free of most toxic chemical ingredients (including petrochemicals, parabens, sulfates, camphor and formaldehyde) to help you #TreatYoSelf to a cleaner, safer beauty experience.

Other installations at Nordstrom SoNo Collection include...

ANASTASIA BEVERLY HILLS BROW SUITE A boutique brow experience with experts trained to reshape and sculpt using the Anastasia method.

LIGHT SALON This light bar service brings convenient and effective five to sixty minute treatments to customers using the latest LED technology. The facial bar offers various treatments ranging from spot treatments to peels.

Base Coat Polish for my pedi in shade TERRA.

Their special glass file, also known as a crystal file, that seals the keratin layers together at the edge of the





The Press and Influencer Media Luncheon was a delight. The 'mocktails' were tasty and the food was divine. I loved the floor to ceiling windows that flooded the room with natural light.

I also enjoyed the open concept. I rather be immersed in the store, than secluded and shutoff.

Bazille is a stylish and comfortable full-service restaurant featuring a contemporary interpretation of bistro cuisine. The menu is bold in-flavor featuring appetizers, salads, sandwiches, brick-oven pizzas, entrees and house-made desserts. A full bar complements the menu with a well-chosen selection of handcrafted cocktails and wines from many regions. Customers can choose to sit in the dining room or enjoy a drink and light bites in the bar area overlooking the store. Located on level three


Basil Cucumber Crush

Cucumber, Lime, Basil, Soda


Asian Vegetable Wonton Cup

Organic Baby Greens, Crisp Wonton, Mandarin Orange, Ginger Sesame Dressing, Toasted Sesame Seeds

Smoked Salmon Mediterranean Couscous

Tomatoes, English Cucumber, Tzatziki Sauce, Basil, Feta Cheese


Heirloom Tomatoes and Burrata

Grilled Sourdough Croutons, Extra Virgin Olive Oil, Balsamic Vinegar, Basil Pesto


Wild Salmon Nicoise

Organic Baby Greens, Herb and Dijon Roasted Salmon, Green Beans, Kalamata Olives, Petite Tomatoes, Red Onion, Potatoes, Egg, Crispy Capers, Dijon Balsamic Vinaigrette


Pan Seared Chicken

Brussels Sprouts, Lacinato Kale, Grapes, Almonds, Orange Butter, Parmesan Cheese, Honey Lemon Gastrique


Chef's Dessert Selection




Below are some of the neat features offered...

BEAUTY CONCIERGE Nordstrom's Beauty Concierge is available to answer questions about any of their beauty, fragrance or skincare brands, as well as book a consultation or connect a customer with a Beauty Advisor.

Located on level one.

BEAUTY STYLISTS Spend some one-on-one time with their Beauty Stylists who’ll handpick items for you across all brands, based on your preferences, budget and goals. They’ll even apply your makeup with a complimentary tutorial.

Located on level one.

PERSONAL STYLISTS Fast, fun, free and zero pressure. A Nordstrom Personal Stylist is an expert who can help you shop the entire store for whatever you need - whether it’s just one piece, a whole new wardrobe, or a gift for a birthday or holiday. Best of all, the service is complimentary. Nordstrom The SoNo Collection will have two stylists.

Located on level two. STYLE BOARDS Style Boards is a convenient and personalized way of shopping anytime, anywhere. A Nordstrom personal stylist or salesperson can create a digital Style Board with handpicked fashion recommendations sent to a customer’s mobile phone. Customers can view style picks and have a conversation through the app and purchase directly through


In all shoe departments, their experts know what it takes for a perfect fit - even if your feet are two different sizes. They will go above and beyond and sell you two different sized shoes for each foot to make sure you have the proper fit. Of course, you will only be charged for one pair/size. Now that's what I call cutomer service.

Located on levels one (Women's) and three (Men's and Kid's). CERTIFIED BRA & PROSTHESIS FITTERS Our Certified Fit Specialists in the Lingerie department will help you find the best styles and get a perfect fit. No appointment is necessary for this complimentary service.

Located on level two.



A convenient location to pick up an online order, try it on, issue a return, buy a Gift Card, access alterations and tailoring services and more. Located on level one.

  • Online Order Pickup: Shop to see items you can order and pick up in about an hour at Nordstrom The SoNo Collection(during store hours).

  • Easy Returns: Want to return something from or another Nordstrom store? No problem. We have self-service kiosks that do it quickly,or you can get help from our salespeople.

  • On-Site Alterations & Tailoring: Get professional alterations and tailoring right in our store. We make it easy with services available during all store hours for Nordstrom and third-party items. Plus, basic alterations are free for many full-price Nordstrom items–just bring your receipt or packing slip in with you and talk to our experts. They'll determine what's needed during your fitting and will let you know if any charges apply.


In a hurry? Norsdtom can bring your orders to the curb! Use the Nordstrom App to let them know when you arrive OR text them when you're at the curb.





I loved the fitting rooms - seriously though - they might have been one of my favorite things. First off, they have a monitor in your fitting room where you are able to let an attendant know that you need a new size or maybe just need help zipping a dress. This is a game changer, long gone are the days of frantically putting back on your clothes to flag down help or dash to grab a different size. Another fun fact about these beauties, they have adjustable light, so you can set the lighting and mood that suits your fancy. I mean, how many times have you nixed an item you tried on solely because the lighting was terrible?! I know I have.

These little gems are also free-floating and are dispersed intermittently throughout the store, making them more conveniently located and accessible.


This makes me SO happy. I love that they have mannequins that look like REAL women of ALL shapes and sizes - thank you, Nordstrom. More stores need to adapt this mentality and translate it to their retail locations, ASAP.




Get rewarded just for shopping! With Nordy Club, you’ll earn points toward Notes and enjoy privileged access and exclusive benefits. Learn more by clicking HERE. x











*DISCLAIMER* This is sponsored content, however, my feelings, recommendations and styles are all my own.

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